USA Marketing and Communications 咨询委员会

The 十大彩票网投平台's Marketing and Communications 咨询委员会, with representatives from throughout the University, meets on a regular basis to review and refine the elements of the 美国品牌, to discuss opportunities and issues related to marketing and communications, and to provide input on the marketing and communications needs of the University community.

The 咨询委员会 began meeting in May 2015 and was the steering group responsible for researching, reviewing, deciding upon and implementing the elements of the USA 品牌与品牌 品牌指导方针 载于本网站.

The Committee’s core functions are:

  • To develop, implement and sustain the plan and processes to integrate the Marketing and Communications functions of the University.
  • To create campus consensus about the 十大彩票网投平台 brand.
  • To provide resources and accountability for a consistent and effective presentation 大学的身份.
  • To act as the 十大彩票网投平台's Brand Ambassadors.

In its oversight of the branding process, the 咨询委员会 examined the University’s institutional image and reputation, messages, visual identity and marketing communications to ensure they are consistent and of the highest quality. 委员会随后计划 the strategies for USA to successfully manage its marketing and communications functions.

The continuing responsibilities of the 咨询委员会 members are to bring forward and communicate to the Office of Marketing and Communications information, questions and issues from the areas they represent, and to be responsible for informing those in the areas they represent about how to use the University’s brand standards to achieve consistent implementation and quality of marketing initiatives.

For questions about the committee, please email Michael Haskins, Executive Director for Marketing and Communications, at mhaskins@lfkgw.com.

 

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